Slip on any outfit, drop in any look, and watch the room transform — all in real time. Booya streams your live camera feed through a multimodal AI engine that layers garments, accessories, and full looks onto your body the instant you move. No renders, no waiting, no post-production — just point, try, and see it now.
We're making real-time AI video as effortless as opening your camera. Try on any garment, apply any visual effect, and see the result live — no renders, no waiting, no post-production. What used to take a studio crew now happens in a single browser tab.
Our real-time try-on and effects engine lets shoppers, creators, and brands experience products and scenes the moment they imagine them — turning passive browsing into an interactive, try-it-now moment that drives confidence and conversion.
At the heart of Booya is a real-time multimodal engine: your live camera stream is captured, routed through specialized AI models for vision, video, and effects, and returned to you in a single flowing video feed — all in a fraction of a second. There's no upload-and-wait; the try-on and the effect happen as you move.
Real-time try-on. Point the camera at yourself and the model layers garments, accessories, and full looks onto your body live — adjusting to motion, pose, and lighting frame by frame. Shoppers see how something fits and feels before they ever hit "add to cart."
Real-time video effects. Apply cinematic looks, environments, and visual styles to your live stream instantly. Effects, scenes, and AI agents run side by side in one cohesive pipeline, so a creator can change their outfit, drop in a new background, and apply a stylized look without ever stopping the camera.
As new foundation models become available, they slot straight into the same orchestration layer — so the try-on and effects keep getting sharper without any app rewrite. The result is a live, interactive video experience that turns imagination into something you can see the instant you think of it.
We've been building interactive video applications for two decades.
Live camera video software used as an interactive game experience.
Real-time video technology powering interactive gaming experiences.
Founder & CEO
With over 15 years of experience in computer vision and AI, Jason founded Booya to bridge the gap between digital analytics and physical world engagement. His vision is to create privacy-preserving technology that helps businesses understand their customers while respecting individual autonomy.
Jason Martell has been involved in interactive video games and camera technology for almost 20 years, bringing deep expertise in real-time computer vision and user interaction to Booya.
A focused crew of designers, engineers, and business minds turning real-time AI video into something people can actually use.
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