Real-world applications of physical engagement analytics
Irvine, CA
A Porsche dealership in Irvine featured the Porsche Taycan Turbo S prominently on the showroom floor. Three vehicle models were rotated across seven days to measure customer engagement and emotional response.
Understand which vehicle presentation drives the strongest emotional and visual engagement in a high-end automotive showroom environment.
Taycan Turbo S generated longest sustained gaze time
Strong positive emotional sentiment compared to other models
Peak engagement occurred during afternoon showroom hours